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To stay relevant and remain in the consumer’s frame of reference, brands must show up wherever their target audience goes—social media, on mobile apps or in-game placement, and at offline events—preferably all of thes

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Additionally, interactive installations that encourage participation have proven effective. For instance, a tech company might set up a virtual reality experience that allows consumers to interact with their products in an immersive environment. Such activations not only capture attention but also provide a memorable experience that consumers are likely to share with others, further amplifying the brand's reac

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